
Sams Digest
E-mail newsletter about home cooking
After hours of reading and hard work, I sent my first newsletter. It was about Seasonal Cooking. Something I've been passionate about and have done a lot of research on.
Read it here: https://samsdigest.substack.com/p/sams-digest-cooking-seasonal
I'm super happy with how it turned out, I liked the balance between insights, fun, and actual recipes. I was sent to 106 people and has an open rate of 76%, 33% of the people clicked on at least one of the links (recipes) in the e-mail. I got about 15 great replies afterward. So I consider this a success.
Since the first e-mail, I got an extra 16 subscribers.
I shared a message on Facebook and images of some of the recipes I'd made on Instagram. Which motivated about a 100 friends to subscribe.
This was how I described the Newsletter:
I love cooking and would like to share my enthusiasm with you. I’m not an authority on this; I haven’t had any training or education, but I enjoy discovering new things through the internet. My interests are wide: from “How can I make dishes that taste good?” to “What is the impact of technology on food?”
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About
I want to build a community of people that love home cooking. I started this by creating a place where I share interesting insights and learnings about it. But eventually I want to make products for this community.

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