SaturnOne.io

I have pivoted my SaaS from a full-featured marketing automation platform to a more focused Marketing Analytics tool. Why? It was doing TOO MUCH...way too much.

I interviewed our most consistent users and found they only used us for our marketing analytics...customer journey. The tool tracked every key action of the website from page views, CTA and forms seen, popups shown, forms filled out, etc. And once a visitor converted into a lead or customer they could see their entire journey. So simple to us...a side feature in the product...but most used.

And it became so hard to sell it was so complex even though we targeted a niche...the efforts were not working well.

So our pivot.

We are launching our waitlist and beta program.
Check it out @ https://saturnone.io/

In addition to our email automation features, we added broadcast emails over the weekend. This includes:

1. SaaS focused segmentation
2. Scheduling and timzone offsets for subscribers
3. Ability to Resend to unopened contacts
4. Analytics
   So I am thinking this rounds out the email parts of our tool suite.

After just 3 days of effort, I was able to generate almost 50 people that said they would like to be beta users. My goal is 10 active users...experience says on 1-in-5 will really use it.

#1: get beta signups
#2: get them using it
#3: work with them consistently
#4: make them happy
#5: repeat

We started to do some social outreach and cold emails to get early beta users this week.

Testing a few messages:

1. How to Double your Free-Trial signup activations
2. Reduce your SaaS Marketing Automation Cost 300%

Developed a funnel (yes, using our own tool) to measure the results.

Day one, yesterday: 3 signups...it's a start!!

I am featured on BetaList.com today! I paid to accelerate the process. Afterall the primary goal is users to try my beta product...and it's a "beta" list of my target users.

So I instantly got pinged by "BetaPage.co". Anyone even have any good experience with them?

After weeks of delay, our marketing website is finally live. Doing outreach to invite our first Beta users.

Looking for site feedback as well as SaaS founders that would like to be our early adopters. I am willing to help you be successful in your SaaS marketing funnels. O don't do copywriting, but I know the ropes of SaaS content and social marketing.

We are 99.9% there...extensive integration and testing going on. Some of the best work of my life so far...and I have dozens of commercial products under my best.

This tool is to be very proud of. We will be using it ourselves to market our product.

I plan to start with email outreach and LinkedIn our reach as well as content marketing.