ScentVerdict

Independent perfume verdicts

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April 9, 2026 Launched ScentVerdict - the UK's independent perfume review site

I built ScentVerdict because the dominant perfume review platform (Fragrantica) has a 1.6-star trust rating and is drowning in fake reviews.

ScentVerdict gives every perfume an editorial verdict - no user-generated spam, no pay-to-play. We use AI to match dupes and find affordable alternatives to designer fragrances, and we generate unique ScentArt visualisations for every perfume.

Everything is UK-focused: real prices from trusted retailers, side-by-side comparisons, and price-per-ml breakdowns.

Solo founder, launched 4 weeks ago. 1,400+ perfumes reviewed, 2,200 Google impressions/day and growing. Happy to answer any questions about the build or the AI pipeline.

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The biggest perfume review site has a 1.6-star trust rating. I wanted honest reviews, so I built my own.