August Open Report for @ScrapingBee
💰 MRR: $8890 (vs $7875 )
💵 Revenue: $9200 (vs $8290)
🤝 New Customers: 31 (vs 18)
😀 Customer Count: 127 (vs 103)
💔 Churn: 7 (vs 7)
👋 New Trial: 634 (vs 651)
🔎 Visitors: 28,800
Here is what @Daolf and I did this month:
Our content is ranking better and better on Google, more traffic, more sign-ups, and more paying customers 🎉 So even the traffic increase is not as impressive as last month, the content strategy is still working well.
This month we didn't have a lot of requests for enterprise plans (>$99/mo), and since we almost rely exclusively on inbound traffic, I guess we didn't have much luck with that.
We've tested different ad channels:
Facebook ads retargeting 😐 - It could work but the cost per sign up is high. We could probably tweak the copy/creative to improve it.
Reddit ads 👎 We didn't find how to target people interested by web scraping. Didn't convert AT ALL
Google Display Network retargeting 👎 - The CPC was really high and conversion rates really low.
Reddit Ads 👎- CPC was low, but the traffic didn't convert. The targeting options are limited on Reddit. You cannot target every sub, and the interesting subs for us have very low impressions.
The next step is to test Twitter / Linkedin. 🔥
Ideally, we'd like to leverage our existing traffic to retarget people.
Regarding content marketing, we are working on lot of content but we didn't publish anything this month.
Two articles were updated, like this one:
👋 Last month we had a HUGE problem of sign-ups abuse (people signing up with disposable email addresses ) and it seems to be solved.
We used a third-party API to detect those emails.
@Daolf added Google Auth and Github Auth to our sign up page... and 50% of new sign-ups are now using either Google or Github Oauth 😱
It also increased our conversion rate on the signup page 🎉
We are soon going to work on our copywriting, both on the landing page and email campaign. I think it is even more important because we are not native English speakers.
Regarding the next marketing steps, there are still too many things we want to try so we need to focus... 😀
🐝 On the product side, we didn't do a lot this month. But lots of things are coming!
And that's it, thanks for reading this far.
Kevin & Pierre