Screeb
Conversational surveys that improve retention
I published a complete blog post explaining how we pivoted during the Covid lockdown.
From a media company, highly dependant on Facebook, to SaaS online survey solution, I explain how we managed major Messenger API changes, how we identified a big pain point for tons of companies and how we designed our solution, including our first sketches, etc.
I hope you'll find it interesting! https://screeb.app/screeb/from-media-to-app-the-story-of-the-screeb-pivot/
In 2019, Michael Hirbec (my cofounder) and I launched Screeb as a side project. Back then, we were a media on Messenger and we reached more than 1M subscribers. Our revenue model was based on advertising and brand content.
It went really well so we decided to leave our jobs and to focus on Screeb last January. But in March, Messenger shot down its broadcasting API, blocking us from sending our content to our subscribers.
We decided to pivot and so we reached dozens and dozens of companies to understand how conversation, messaging (our field of expertise) could help them.
Every single one of them (from really small to really big companies) told us that they had issues when they wanted to ask questions to their customers. And that they were struggling with retention.
All of them were using online surveys to ask for the NPS, Customer Satisfaction, Product Feedback, etc. But, on average, those surveys get a 12% response rate. It means that 88% of your customers refuse to answer!
On top that, since the survey experience is quite broken (interrupting you in your journey, old formats compared to what we in our daily lives...), you mostly collect answers from really happy or really angry customers. So the data you collect are biased.
So we built Screeb: a conversational survey solution that helps you improve your retention!
How does it work?
You build your survey with highly engaging formats inspired from Instagram, Messenger or Zenly, you choose where and when you want to display it on your website or your app and you go live. You can even connect every single answer to any tool in your stack using Zapier.
The results?
The first tests we made were above 70% of response rate, in average, with people answering for the first time to companies' questions.
We still have to validate those results. That's why we are launching our beta today, and we would love to have people from IndieHackers to test it and give us feedback!
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