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Reduced signup friction - no CC required

by Luke Peters

To get an MVP out as quickly as possible Screenlapse required a credit card on signup, with the 2-week trial handled completely by Stripe.

But to reduce trial signup friction I spend a day building a trial period into the app's code itself, so users can signup without a credit card and only need to put one in once their trial has ended.

Avatar for Luke Peters Luke Peters
, Founder of Icon for Screenlapse
Screenlapse
 on March 7, 2019
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  1. 1

    Would love to hear whether this makes any kind of a difference number of subscribers/customers.

    User Avatar rosiesherry
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    7 years ago
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    1. 2

      I'll definitely post any long-term findings, but I don't have any traffic yet so there's nothing to measure haha 🤷‍♂️

      Avatar for Luke Peters Luke Peters
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      7 years ago
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      1. 1

        Haha, that's funny in a not so funny kinda way :D

        User Avatar rosiesherry
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        7 years ago
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        1. 1

          lol, you're telling me! Taking the launch slow, though. Want to reach out to potential customers one by one and get a few people in there using it and sharing feedback rather than anonymous users who sign up and then leave with no communication.

          Avatar for Luke Peters Luke Peters
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          7 years ago
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