Steph Curry, Brita.com, James Corden

In late 2016, I got an email from an agency that "represented a major international brand" and wanted to work with Scrubber. Never expecting it to go anywhere, but wanting the experience, I took the call and set out on a multi month process to build a white labeled version of Scrubber for Brita.

On January 11th, 2017, three days before my destination wedding in Mexico, sitting in a robe in my room drinking a Corona, we closed the deal.

The campaign was called FilterYourFeed.com. The domain has since been released and purchased by a new company, but for 6 months, Brita was pushing traffic to their white label. Once FYF found posts, users would have the option to then tweet out animated gifs of Steph Curry playing with puppies. There was even a mention of it on late night TV w/ James Corden.