Secret
Secret is the #1 perks platform for founders
We did a text interview with Indie Hackers today! We talked about how we got started, what our journey has been like, and our goals for the future, as well as some tips and advice for other indie hackers out there. Check it out to get a look into our story.
Secret's community has grown exponentially since October (50% MoM in average) We now have 1500 users (startups and SMBs) in 36 countries who have saved over $1m in software spending in total thanks to our 70+ perks on AWS, Pipedrive, Airtable & more.
We are on a mission at https://www.joinsecret.com/ to help entrepreneurs save $$$ on SaaS when launching their business. We negotiated deals with AWS, Pipedrive, Airtable, Sendinblue, etc. It’s 100% free for startups.
We just hit the 500 members mark. What worked and what did not in terms of user acq?
What worked:
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Partnerships with VCs & startups accelerators: ultimately we will replace their perks program. They don’t have the bandwidth to negotiate deals that are as good as ours. Secret will be come their perks program
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Partnerships with newsletters: newsletters owners love to offer Secret to their readers for free
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Posting on Linkedin and using Lempod https://lempod.com/en/home to increase reach (aka post views). I highly recommend this tool! Fantastic for word of mouth
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Posting on online forums (reddit, hackernews, growth hacking forums, etc.) and in Slack groups: instant traffic
What did not work:
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Twitter outreach: low reply rate (< 30%). Is it because people use less Twitter these days?
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Facebook groups outreach through: hard to find groups that are really active. Plus Facebook group notifications system sucks. Impossible to break through the noise if you don't pay.
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Cold email outreach: I feel like it’s easier these days to be flagged as spam? People are more sensitive? What do you think?
Also, what should we try next? ^^
We posted a message in entrepreneurs forums, subreddits, indiehackers and facebook/linkedin groups!
We asked our users to share with their friends if they were happy with the product. We are now focusing on finding bloggers on our niche to talk about our product!
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This comment was deleted 7 years ago
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Thanks! Changed it ;)
www.joinsecret.com !
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We've launched the version #2 of Secret (the V1 was a very basic MVP...) with a focus on UX and UI and on the conversion funnel. We hired 3 freelancers (Design, front-end, back-end) to work on it so we could remain focus on the business side. One mistake I did is to raise our price with the rollout... Because of that it's hard to determine why the conversion rate would fall (new website ? pricing ? both ?)
When we started our first company, we did not have enough money to buy the best tools to kickstart our business. I had to negotiate all the prices with the providers. I now want to help other entrepreneurs get the best deals as they start their business!
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