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October 14, 2020 IH Writeup

Hey all - we got to do an interview on Indie Hackers today which dives into how the business got started, and a lot of the hills we had to climb to get it to where it is.

It's always a bit weird to share details about your story online, but I've been so inspired by this community and so wanted to share some of my key insights so that others who are building similar business can benefit.

You can read the interview here: https://www.indiehackers.com/interview/how-i-grew-my-business-to-six-figures-with-seo-c7719a77c7

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September 10, 2020 Hired our first full time employee!

We just hired our first full time employee who's going to start Sept 14th!

It's been almost two years since starting SSR and we finally have enough cash flow coming in, and enough work that we are sure will be ROI positive, to justify hiring someone.

I think we kind of lucked out, they are an IVY league graduate who's been trying to be a professional runner the last four years (they were one of the first 500 Americans to run a sub 4 minute mile!).

They are just now starting their professional career and we scooped them up :)

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August 5, 2019 Started monetizing Aug 1, daily revenues up 172%!

Over the last few months I've built a site that ranks organically for terms that HRTech buyers are searching by creating high quality, niche content that I know a lot about from my previous startup where I was actually building an HRTech business.

Last week, on August 1st, I started allowing HRTech vendors to start PPC campaigns on our site. Day one we did $22 of revenues. Day 2 I woke up and we'd already done $30, and by the end of the day we'd done $60!

I've learned that selling high intent eye balls to marketers is actually not that hard. This is why most b2c brands have existing affiliate programs that just about anyone can plug into.

b2b is a bit different in that tracking the sale through completion can be challenging given the time it takes to close many deals. Thus, affiliate programs are not that common. However, these marketing teams are interested in buying CPC ads that are relevant to them. You just have to sell these one a one off basis.

My next challenge is building an auction engine on my site so that my currently under priced CPC ads eventually reach an efficient price that reflects the value of my traffic!

8 Comments

  1. 2

    This is great!! congrats!!!

    Love the concept - probably a niche space, but you could do very well with little effort.

    • What do you need to do to get to your next milestone?
    • What would it take to get to $1k a day? How big do you think this thing could get?
    1. 1

      Thanks :)

      $1k/day would mean a ton more high intent search traffic, along with a lot more advertisers.

      My next milestone is getting an advertiser to renew for the next month.

  2. 2

    Awesome progress! I think that PPC campaign progress is the most exciting part of this update.

    1. 2

      Thanks Yash!

      What I also learned is that I needed to build the search traffic first...which probably should've been a milestone I posted before this one :)

  3. 1

    I took my time to go through some of the reviews on here and I decided to try them out, Dylan and kylian are one of the best pairs I ever came across, they really helped me in getting all I needed to see from my spouse’s📱, I’ve been having that strange feelings that my spouse was doing something I wasn’t aware of, and they broke in into his device and instructed me on what to do, I followed their instructions and I viewed all his activities right from my end, I highly recommend these pair of intellectuals to everyone who is furious as well, talk to kylian @ HACKMART242 AT GMAIL. COM , I promised to do all I can to promote their good works and surely I’ll always do more. thank you

    Everything about their company is strictly observed by protocols which is what I so enjoy about them, their warm welcome, the way they take their time to give you full explanations and all, and very quick execution of the job I gave to them, I got all the information I needed to get from my spouse box in less than two hours, the best I’ve witnessed so far. I’ll always come again whenever I need something like this again. It was a great time dealing with them

    CONTACT THE HACKMART TEAM VIA EMAIL 👉👆 HACKMART242 AT GMAIL. COM

  4. 1

    I also had similar experience about a year ago, The only option I had was to hire a hacker to get the blog off the internet. The Blog writer was hacked and the hacker dumped all the content and till date it was never back on line.
    Sniffingnose @ repairman . com was the hacker group I hired, I got their services from the deep web on Dark Basin forum .
    I highly recommend you do the same if you truly need stuffs taken down from the internet .

  5. 1

    How do you find advertisers? How much traffic do you have?

    1. 1

      I just found them through the HR software I was already highlighting on the site.

  6. 1

    This comment was deleted 7 years ago

About

Buying b2b software is really hard, and most online resources are designed to trick you into clicking too many links, or giving up too much data. I love to learn, I love to teach, and am a total software geek.