Selftalk.ing
Your Personal Accountability Companion
After three months of continuous effort, I feel like deprioritise working on Selftalk.ing. Even with dedicated marketing efforts, active results were elusive.
Yet, In a final attempt to salvage Selftalk.ing, I:
- Rebranded it as a challenge-based "Personal Accountability Companion" with a revamped landing page and dashboard (the fifth redesign!).
- Solidified the "why" and the problem being solved:
- Unmotivated to finish your life goal
- Inconsistent towards their goal
- Feeling lonely in finishing your life goal
- Stripped away non-value-adding features.
- Eliminated the free trial after an experiment showed that even when offered a free week, users lost interest after a day or two.
Leveraging Psychology
I also tapped into my knowledge of psychology:
- Public feed: Share your progress publicly for accountability.
- Time-bounding: No more free trials. Instead, commit to time-bound challenges:
- Starter (7 days): To try it out
- Habit (21 days): To explore building a habit
- Lifestyle (90 days): For the truly confident
- Risk elimination: Money-back guarantee if you complete your goal. This uses fear as a motivational trigger.
Wrote a full post-mortem blog post that compiles my efforts over the past 3.5 months building Selftalk.ing. It's been a rollercoaster, but rich in lessons.
Okay,
It might sound misleading but yes, 100 'users' and not customers though.
I am still in the zone of collecting feedback, rethinking improvements and changes that can be done.
Occasionally, fixing bugs here and there. But yeah, we now have 100+ users.
103, to be precise.
✨ Finally shipped a Mega update to Selftalk.ing
1. Daily progress with by logging entries.
Why? This makes you accountable as it affects your Streak, Consistency Rate and Progress that’ll increase your odds of finishing your goal.
2. Hyper-personalised assistance from Chat option.
Why? If you're feeling unmotivated, this feature allows you to get help, relevant to your progress, goal or log entries.
3. Competing Progress Bar of “Your Future Self”
Why?
To introduce a sense of challenge & someone to look forward to (and beat :)
Find these updates interesting? Try your goal in Selftalk.ing and finally, start crushing it!
Took me about 40 days of dedicated effort towards marketing it through different mediums to land the first of many paying customer.
What worked? Complete focus on pushing effortd towards marketing and promotions. No coding!
Also, I rigorously went behind feedback from users!
The day is here.
The most anxious one. "The PH Launch".
I don't have a lot of friends to ask to boost it by upvoting and honestly, my expectations aren't to hit #1 mark but get some traction so that I can get initial users from which I can learn about.
In case you are wondering, we are talking about this - https://www.producthunt.com/posts/selftalk-ing
Let's see how it goes after a couple of months!
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