Sellufy
The Central Source of Truth for Product Data
Here's a problem nobody talks about in e-commerce:
You start selling on Shopify. 20 products. Easy. You manage everything in a spreadsheet.
Then you grow. 200 SKUs. Two stores. Maybe WooCommerce too. Suddenly that spreadsheet is a full-time job copy-pasting product titles, updating descriptions per channel, fixing mismatched variants, wondering why your inventory data is always slightly wrong somewhere.
You look for a proper tool. You find Akeneo. Salsify. Pimberly.
Then you see the pricing. $500/month. Enterprise plan. "Talk to sales."
You close the tab and go back to your spreadsheet.
That gap between spreadsheet chaos and enterprise PIM — is why I built Sellufy.
Sellufy is a Product Information Management (PIM) tool for growing e-commerce brands. It lets you manage your product catalog in one place and sync it cleanly across Shopify and WooCommerce without a $500/month bill or a 3-month implementation.
The problem felt especially real in Southeast Asia, where e-commerce is growing fast but none of the big PIM players have shown up for this market.
Currently in early access. Free plan available no credit card, no sales call.
If you're managing product data across multiple channels and it's becoming a mess, I'd love for you to try it: sellufy.com
1 Comment
It is a hidden drain on productivity when e-commerce founders realize that their "simple" spreadsheet has evolved into a fragile ecosystem where one manual copy-paste error can lead to mismatched pricing or broken variants across multiple storefronts.
The real strategic value of a PIM for the mid-market is the "normalization" of data because having a single source of truth allows you to tailor descriptions for specific channels—like a technical specification for a website and a lifestyle-focused blurb for social commerce—without losing track of the core SKU information.
Since you are focusing on the gap between spreadsheets and enterprise tools are you prioritizing a "Bulk Edit" engine for those fast-growing catalogs or is your main focus on building more native integrations for regional marketplaces beyond Shopify and WooCommerce?