SeSaMint Guide to Selling SaaS

It all started with a phone call and a simple question - 'How do I get into SaaS Sales'.

I asked myself what did I do back in 2014 when I started selling SaaS? Which book did I refer to? Who did I talk to?

Over the last three months I reflected on all my learnings in selling SaaS, referred to my notes from the various books I'd read, spoke with more than 40 Founders and interviewed 15 global Sales Leaders (including ex-President of Nutanix). I have put together all the fundamentals of selling SaaS in this guide to gift to my 24yr-old self, so that he can avoid all the hassle of figuring things out on the go.

If you are that person who is looking to start a sales career or looking to transition from traditional sales to SaaS sales or a developer who is clueless about SaaS sales get this book today!

I started interacting with the bootstrapped founders and specifically interviewed 15 SaaS leaders. Some of include -

Sudheesh Nair (CEO of ThoughtSpot)
Sudheesh is the early sales team member and President of Nutanix. He was instrumental in scaling Nutanix from zero to $1billion in revenue. He is currently serving as the CEO of ThoughSpot.

David Jeff, CEO of Whistle
David has been a part of 2 SaaS company exits - one as a founder and the other as a founding team member. He is an early sales member who built processes from ground up. He enjoys writing and sharing ideas and is a recognized thought leader in the SAAS community.

Krishnan Thiyagarajan, COO at DataWeave
Krishnan is an executive with 25+ years in the global IT industry. Experience running tech businesses across geographies, cultures and maturity levels. Have successfully managed P&L responsibilities with leaders in the software industry. Currently establishing a Big Data Analytics startup globally.

Anurag Srivastava, VP of Sales (APAC) at Vymo
Anurag oversees the business and strategy for Vymo customers in Asia Pacific. Anurag is a regular thought leader and speaker at Industry events for Financial Services, Artificial Intelligence, Business Development, Sales Effectiveness, Social Selling etc.

and many other leaders from companies like Freshworks, ChargeBee, Amplitude, BrowserStack, Whatfix, Cloudfare, Capillary Technologies, Falicio and Adjust.

A young sales professional reached out to me to learn about selling SaaS. He was working in hospitality industry and wants to transition to tech industry. He had many questions and got overwhelmed by the content out there on the web. He was looking for a resource that offers him a structured approach to understand what is SaaS and how to sell a SaaS product. This conversation motivated me to start writing a book.