Hit Our First Big Episode
by Steph SmithWe've been relatively inconsistent with publishing, but we finally hit our first big episode: Does Marriage, Retirement, or the 40-Hour Work Week Still Make Sense?
Prior to this episode, we were seeing a couple hundred downloads per episode. This episode saw nearly 2k downloads in its first 7 days. The best part was that the baseline increased significantly after that.
See the data here!
What drove that success? We experimented with this approach on Twitter:
Twitter hates links, so we tweet about an episode topic, without a link to the episode. Something bold or that solicits a response.
In some cases, like this one, they will indeed go viral. A few hours later or the next day, the episode link is added, like so.
In this case, the approach brought in 1300 listens directly from Twitter.
