Sharebloom

I've spent the last week building out the CMS platform's new landing page, but alongside that I've also been spending a lot of time building out the perfect "Ship" page on ProductHunt.

In the past I would have just promoted my product on the day that I wanted to launch it on Product Hunt, but I'm really understanding the value to the community that I've gotten from following along other startups journey's on IH and PH's "Ship" product. Happy today to be featured on that page, but realize there's still a long way to go.

If you want to follow along you can here: https://www.producthunt.com/upcoming/sharebloom

I'm an entrepreneur who has worn a lot of hats. One of them I get paid money to do is design, so after coming up with a product req. sheet of what is needed to make this CMS a reality, I went to design a new pre-launch landing page for Sharebloom, hosted on Sharebloom, but also one hosted on Product Hunt. If you're interested in following along, you can check it out here: https://www.producthunt.com/upcoming/sharebloom

While taking a Christmas break, it was important for the team to take a step back and realign. We had spent months trying to keep up with demand of something we weren't even planning on doing; fulfilling the orders ourselves. In that moment of Sabbatical I had a realization; I had built out a CMS specifically designed for creatives who sell non-traditional e-commerce products.

When we brought on our floral partner, she expressed how she needed a website but didn't know how to do it. I know how to build websites, I do it for a living. I asked her out for coffee to understand more of what she needs when I realized I had exactly what she was looking for.

The pain point for these creative hustlers is the implementation of setting up and selling products online. They barely have time for their side hustle, let alone pouring development money and resources in to it, especially when you have no idea where to start with something like that.

While planning on launching a new product on Black Friday, we felt the marketplace was too crowded and didn't want to compete. On a side note, I think this will become the trend for most companies moving forward over the next couple of years. We launched a smaller, more affordable product called the Mini Bloom subscription

After working for months for Sharebloom, we finally were able to take a step back and start working on Sharebloom as we found our first floral partner to fulfill our bouquets. This was great because it afforded us the ability to start re-focusing on the technology stack we were building for this in the first place.

While we were inundated with orders we weren't prepared to fill, we got some press coverage in a Huffington Post article for places to buy plants online. This further boosted our sales and validated we were on to something. Sharebloom as an e-commerce subscription company fulfilling plant and floral orders was doing well. Our side hustle quickly became our main hustle.

It took 4 weeks to deploy the MVP of Sharebloom as a plant and subscription e-commerce brand. The plan was to launch and validate idea, we quickly started receiving more orders than we initially planned to fulfill. With orders coming in quickly, we knew we had a great business idea but now needed to start executing in bringing in partners to help us fulfill these orders.