Started work on Shelfgram
by Bram WarshafskyI’m excited to start working on Shelfgram, a new project I've started to provide better visibility to retail execution.
As a former Brand Manager in packaged goods, I know how important doing store checks are. But in reality, most of us don’t find the time to do them often enough, are unable to travel to different cities and countries, and don’t have a great way to share photos with our teams.
The result is an incomplete picture of what’s actually going on across our businesses.
I experienced this problem first hand when working in brand management and wondered if there was a way to instead have the store check come to you.
With Shelfgram, you'll be able to walk the aisles from your laptop and find out what the numbers aren't telling you. When you’re at the store, the Shelfgram mobile app will automatically upload your retail photos to the cloud where they’ll be tagged with an AI and shared with your team.
My goal is to help the industry institutionalize retail execution, and along the way, help companies find new insights for new growth.
