Sherloq
Turn Linkedin signals into opportunities
I spent a lot of time watching SDRs work. Not in a management way, just actually sitting next to them. And the pattern was always the same: they'd open LinkedIn, scroll for 20 minutes, find something slightly relevant, write a message that was half-template anyway, and send it hoping for the best.
The research took forever. The output was average. And the timing was basically random.
The thing is, the signal was always there. Someone from your watchlist just commented on a competitor's post. Someone changed jobs two weeks ago and hasn't been reached out to. Someone liked a piece of content that tells you exactly what they're thinking about right now. That's the moment. Nobody was capturing it.
So that's what we built. Sherloq monitors LinkedIn activity across your target accounts and tells your rep when the moment is right. Then it does the prep work: talking points for the call, two email drafts, a full company research summary, the prospect's direct competitors. Everything the rep needs before they pick up the phone.
We also pull in verified emails and direct dials automatically so they're not switching between five tools to run one sequence.
It's freemium. You don't need a demo to start.
We're still early and figuring a lot out. Would love to hear from anyone else building in the sales tooling space or anyone who's tried to fix this problem a different way.
2 Comments
You nailed the wedge in your own post, so put it on the page: "the timing was basically random." That is the real enemy, and it is not bad copy or thin data, it is the sequence timer itself. The whole industry runs on "day one email, day three follow-up," a calendar divorced from whether the buyer is thinking about you, and you are the first to say reach out on the buyer's signal, not the sequence's clock. That reframes Sherloq from another sales tool into the end of the cadence timer.
One caution, because your post describes a lot: the moment is the differentiator, but the prep, the drafts, the verified emails and dials are table stakes that put you next to Apollo, Clay, and Sales Navigator, where you get compared feature by feature and outspent. Lead with the trigger, the thing nobody else leads with, and let the research and the contact data be the follow-through once the moment has hooked them. One sharp claim beats a five-part platform pitch.
One question decides the page: do your best reps come to Sherloq to do more outreach, or to do far less at exactly the right moment? Because "more" is the field everyone is already fighting in, and "the right moment" is the lane only you are pointing at.
This is a strong sales tooling wedge because you are not just helping reps write better outbound. You are trying to catch the exact moment when outreach has context: job changes, competitor engagement, recent LinkedIn activity, and account-level signals.
That is more valuable than another email-writing assistant because the timing layer is the product. If you can make reps trust the signal, the prep work and drafts become much easier to justify.
One thing I would pressure-test early is the product name. Sherloq is memorable, but it still pulls the first association toward “search” or “detective work.” The product sounds broader than that: signal monitoring, sales timing, account research, enrichment, and workflow prep.
If this becomes a serious sales intelligence/workflow platform, Xevoa .com would carry that direction cleaner. It feels more like an operating layer for sales teams, not just a clever research tool, and it gives you room to expand beyond LinkedIn activity into broader GTM automation.