ShopAgain
Grow your Shopify repeat sales on autopilot
Finally - after an early MVP launch, 6 successful private beta trials, rebranding to ShopAgain, the app was launched for all the Shopify stores anywhere in the world. The app is public for anyone to install and use now https://apps.shopify.com/shopagain
I started with the aim of having a product and 3 early customers as a threshold for quitting my full-time job by December 2021. Finally, I was 3 days late but as soon as the office started after Christmas break, I resigned. Had the platform ready and a total of 5 customers using it.
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apart from the price, what's the different from Klaviyo? @mnm
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ShopAgain creates ready-to-publish personalized customer journeys for each store. You cannot get that anywhere else. It is plug-and-play software while you have all the tools that Klaviyo will provide. I am happy to show you how it works https://calendly.com/shopagain/15min
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After that first customer, I got the confidence that I (an engineer) could sell too. I think that was the biggest takeaway from this exercise so far. We started to look for more customers aggressively and got 3 more at the beginning of December itself. We wanted to do private beta with 3-4 customers only so stopped looking for more customers and decided to focus on helping these guys succeed with our platform.
It took a lot of effort to get that first customer. Lot of cold emailing and DMs. Not everyone wants to try a new product by an unknown company. The whole game is about persistence. It eventually started to pay off. Took a month to find the first customer.
It was a Shopify store selling cosmetics.
Did 5 months of intense coding to get the first version of the platform out. The mantra was: move fast & break things. It had limited functionality, 0 help documents, and a really bad landing page. Worked weekends and nights after my daytime job. Hired a few full-time employees to help move things faster.
After months of research and speaking to people, I had the blueprint ready (including roadmap and designs). Hired 2 full-time employees to move faster while keeping my full-time job to pay their salaries. Both are great hires. Have been with us since then. Could not have done without them.
Decided to have a product ready with at least 3 beta customers by the end of December 2021 and quit my job. It was not a logical goal but just a gut feeling. Wasn't really sure how I was going to accomplish this. The product wasn't even 100% clear in my head. Was still speaking to people to understand the space better.
Started attending a lot of webinars, group meetings, clubhouse rooms and sent DM to people for one on one conversations. After tons of such conversations, I realized the gap in the market. Due to previous startup experiences, decided not to start building right away and continue speaking to more people to see if there is a real need.
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