January 21, 2021

Low conversion rate but orders are trickling in...

Steve R. Smith @razermuse

Our v3.0.1 release wasn't enough to move the needle much on our monetization strategy. At one point, we had about 11,000 active trials but we've only closed 49 orders as of yesterday.

We have three major problems still in play:

  1. v3.0.1 is plagued with some java errors that we've fixed in v3.0.3. We uploaded the new version with bug fixes on 12 January but Google has yet to approve our release.

  2. We have a separate code branch with new features like Notifications off (requested several times), battery improvements via automatic enable/disabling of the Bluetooth radio (not user requested), ads for the free version, and improvements to how we discover and identify Bluetooth devices that we need to finish and integrate into the current version.

  3. We haven't figured out what makes our buyers tick. Clearly, the features we offer today aren't enough to get a larger percentage of trial users to buy. I have other ideas that I think would be a differentiator from both our competitors and the Android OS that I suspect will help make a difference if we market it right.

Update: we've had 51 orders and 3 refunds for a total of $70.86 since we changed over to IAP. Compare that to 19 orders, 5 refunds, and $37.99 for pay to download.

I'm no longer paying for a Google App Ad so our downloads have significantly slowed down but that's okay. I'm not going to focus so much on downloads until we get further down the road. I've proven people will download it. Some will use it and some will uninstall it. Once we figure out how to better monetize it, slow our uninstall rate, and improve our conversion from free to premium, we might look at paying for an ad again.

Today's Top Milestones
  • MetaSurvey almost closed, but survived 2020
    Heya`ll. It is my message to all Founders. Time flies fast. 1 year have passed when in December 2019 when a team of 10 IndieHackers invented and launc
  • Added sign-up and sign-in functionalities
    My default choice for user authentication and authorization is AWS Cognito. However, for sake of implementation speed, I went with Auth0 for this proj
  • 1(ish) month in
    Just pushed my 3rd post. I changed from posting on Friday afternoon to Monday afternoon. The was that you would read it first thing after getting home
  • 100+ members since launch
    2 weeks post launch, we now have over 100 members. While the numbers are still small, they are growing quickly, and we're seeing many members returnin
  • "The Most Important Decision for Founders"
    Three questions to ask yourself before starting a business or getting attached to a business idea: What resources are you willing to put in? time, mon
  • Launched an MVP
    Went from idea to usable MVP in an hour. Quick domain register, new NextJS project on Vercel... wham. It's a go! Ask a Designer is a provocation to se
  • Second newsletter sent
    I sent Outdoor Status' March issue to 141 subscribers. I didn't expect to gain this many subscribers in a month (almost 100!). The open rate is still
  • Crippling Technical Debt
    Not something that's been accomplished, but more of a realization. Over the past 3 years, as we've continued to build our site, it's started to become
  • Post-mortem Product Hunt launch
    Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500
  • Working on my landing page
    I decided to launch a landing page to rise awareness and talk to potential customers. I'm doing it on Figma and then implement it on Webflow. Also, it