I lost my first client

It's one of the first times I've lost a customer through lack of performance.

I've tried everything: website review, new texts, images, new appointment booking page, new Google Ads strategy, Experiments, hyper-strategic and operationally excellent optimizations.

But sometimes that's not enough! Above all, I think that this customer, my first, was not in my KPI and that I wasted too much time helping them.