SiteScore.ai

Today we launched subscriptions. Instead of users having to bookmark and come back to their favorite SiteScore vendor pages each day, they can just subscribe to updates on the vendor with an email address - and we'll shoot them an email when we notice any interesting changes on the vendor record - including:

1. Changes in site rank/reach
2. Changes in social media followers
3. Changes in technology vendors used on their website
4. Changes in digital ad campaigns for the vendor
5. Changes in customer lists

Here is an example of Marketo's vendor page if you want to subscribe for updates yourself!
https://sitescore.ai/vendor/marketo/

--Travis

We've spent the last few months building out the crawling, parsing, indexing and categorization capabilities on the site, but most of the data displayed for vendors was just a one time snapshot - not reflecting any momentum as leaders increase their market share and challengers enter the space.

Today, we launched a super rough version of Trended metrics over time. Right now, it tracks social followers, inbound links and website traffic over time for over 1500 martech companies, with just a few data points so far.

These stats will update weekly for some vendors and monthly for others depending on their rankings (higher ranked vendors see more significant changes to these metrics on a frequent basis, so they'll get updated more frequently).

Example here: https://sitescore.ai/vendor/adroll/

*Note: You'll need to sign up for a free account to see the metrics charts at the bottom of the vendor pages, they aren't publicly viewable yet (still pretty ugly).

Today we launched "Segments" to let users answer questions like "What is the most common Email Marketing tool used by Fortune 1000 companies?" (hint, it is Marketo, followed by Pardot).

Check out the Fortune 1000 segment here: https://sitescore.ai/demand-generation/segment/fortune-1000/

Today we rolled out "Technologies Used" on vendor pages, allowing users to see what MarTech stack a given vendor is using.

This is handy for doing competitive intelligence on your rivals and to learn what tech stack some of the best-in-class companies are using to power their marketing efforts.

Some neat examples in our dataset:
Hotjar is one of the most used "User Session Recording" companies among martech vendors (and one of our favorite tools) - if you check out their vendor profile on SiteScore you can learn that Hotjar uses Taboola for Native Advertising. Then you can click into Taboola and learn more about what they do.

Here is a link to see HotJar's MarTech tech stack if you'd like to have a look: https://sitescore.ai/vendor/hotjar/

The MarTech landscape is growing super quickly, some claim 5000+ vendors in the space. I've worked in digital marketing for close to a decade and love following the latest tech, but it is tough to do in such a crowded market. It is hard to get a read on what is new in the industry and stay up to date. The big annual "martech landscape" reports get outdated quickly and aren't very actionable. Seeing thousands of logos on a graphic is great, but what do you do next?

I started SiteScore with a goal of building a dynamic and interactive martech landscape - showing thousands of vendors in dozens of categories, but updated regularly as new companies entered and exited the space.

A lot of the tools included in traditional martech landscapes aren't really martech tools - they are just tools used by marketers. Common categories here are project management tools, productivity tools, etc. I wanted to be able to filter those out.

The next issue was that the big annual martech landscape documents aren't very useful without a scoring/weighting mechanism. With hundreds of small startups in any given market and many products expanding their scope to fit into many different categories - it starts to look really congested. Being able to identify who the leaders are in any given category is valuable - it helps marketers quickly see who the leaders are in a market, then dig in further depending on their needs.