Skaler

Hey everyone. I don’t normally post here, but this one feels important.

Last year, I hit a point where I’d walk into the office and feel my chest tighten.

I was running marketing for products that targeted older people with offers I didn’t believe in. Nothing illegal — just the kind of stuff that slowly eats away at your conscience.

Every morning I’d force myself through the door telling myself it was "just work."
Every night I went home feeling like I was slowly turning into someone I didn’t like.

It was the worst during cold winters that we have here:
Wake up in the dark → sit in the office all day → go home in the dark.
Repeat.
For 6 years straight.

On paper everything looked fine. Decent techie salary, nice team, predictable routine.
But inside I felt like I was disappearing.

One night, after another 8-hour day pushing ads I didn’t respect, I opened my laptop and told myself: if I’m going to pour this much energy into something, it better be something I actually believe in.

So I created it — Skaler — a tool to help performance marketers create high-converting ads in this AI slop era:
• Real creative insights
• Real competitive data
• Real tools to build better ads

It took way longer than I thought. I knew nothing about building web apps. And my SEO content is still client-side rendered (in human language - this hurts search results).

But I'm working on it.

And building it felt like I was slowly getting my integrity back.

The craziest thing is people use it. And for the first time in a long while I finally feel like I'm working on something that aligns with my values.

Here it is if you’re curious: https://skaler.app

Thanks for reading — feels good to finally say this out loud.