$10k MRR
by Cecilia RazakWe officially hit the ten grand monthly recurring revenue mark this month. Since we're selling annual subscriptions only, our revenue is accelerated. Add that to our one-time/non-recurring plan sales, our actual revenue usually runs around 2x our MRR. We've already hit an all-time high revenue of $19k for Aug, and project to end out the month over $20k.
What we're likely reaping here is our burst of content creation about 10 months ago. Content is a slow-moving beast, and when you write a good article you often need to wait around 6 months to let search engines test you out and start surfacing you to searchers, and then another 6 to see it really take root and grow.
We slowed down on the content recently due to life circumstances and some of our writers leaving us, and hope that in 6 months we don't see a slow down from this.
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Hi Cecilia,
Sound like your content strategy is working great for Slides with Friends. I'd like to invite you to join https://linktopia.io where you can exchange and build editorial backlinks to your website to further your SEO game. -
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Thanks for sharing @slideswithfriends, and congrats on the awesome milestone!
I have a couple of questions for if you don't mind...
- What is a reasonable price point for writers?
- At that reasonable price point, how much content can you expect them to produce?
- How much involvement is required on your end to manage / direct / research / etc.. those content pieces?
If that's too much detail, no worries! Anything you can share is appreciated.
Cheers!
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Sure! Sounds like you're getting into content marketing. It's a big undertaking and there are tons of great resources out there. To answer your specifics,
- This depends on the piece and the ROI. We have blog posts that have directly made us over $20k (and many that have made us negative dollars.) For a bigger say, white paper with graphics and research, happy to pay over a grand. For a single blog post that's just a prospecting expedition based on my own keyword research, we might pay $200 for 1k words.
- Lots. we don't get to writing until we've done intensive customer understanding + keyword research + SEO. I'd looking into the process as a whole before hiring a writer (it's easy to waste a ton of money). We've deeply integrated our process with SEMrush, Surfer, etc. Semrush has great resources for getting started and understanding SEO.
Good luck!