Sliptree

A few months after launching our full app, I noticed that for the first time ever, somebody had made a payment to our bank account. Somebody had subscribed to our paid plan! After working on the product for over a year, it was a very gratifying and humbling moment - to realise that somebody actually thought that our product is so helpful that they are willing to pay for it.

Launched a very basic and simple, free online invoice template that allowed users to just fill in the details and download a PDF. We wanted to try out whether we are moving in the right direction with our assumptions about what the UI should look like.