smsflexor

I’ve been building a SaaS called Smsflexor, and one thing kept bothering me about most SMS platforms:

They make money by adding markups on top of providers like Twilio.

That means as your business grows, your messaging costs grow even faster.

So we built Smsflexor differently.

Instead of forcing businesses to buy SMS credits from us, we let users connect their own provider accounts (Twilio and others) using their own API keys.

You keep your direct provider pricing.
No hidden markups.
No platform lock-in.

Smsflexor focuses on the software layer:

• campaign automation

• contact management

• analytics

• team management

• scheduling

• workflows

• APIs

while businesses stay in control of their actual messaging infrastructure and costs.

A lot of communication platforms optimize for maximizing SMS margins.

We’re optimizing for flexibility and transparency instead.

Curious if other founders here have felt the same frustration with “usage markup” SaaS models.