snappify
A powerful design tool for presenting your code snippets
We did it! we cracked our first big milestone 🥳
snappify went from $0 to $500 MRR in about 16 months 🐌
from $500 to $1000 MRR it took us another 6 months 🏃
it shows that it takes some time until you can reap the fruits of your work .. and if you keep pushing, it's like a snowball effect
it's really an incredible feeling and we have dozens of ideas to grow snappify further
we're still excited about how the journey's going to unfold further ❤️
PS: sorry for the lacking updates here on IndieHackers besides the MRR changes. I know to most of you it's interesting to see what happens in between and leads to growth. I hope I find some time soon to incorporate the changes we did in between
It's already some time since the last update here!
April was a great month for snappify, we still could focus full-time on it and develop awesome features like the new Dashboard and Snapping Guidelines.
In May things slowed down a bit because Anki and I started a new freelancing gig and therefore don't have that much time for marketing and feature development.
Now in June sales seem to be much better again and now we've cracked the $500 MRR mark 🥳
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That's a nice milestone, I'm actually considering $500/mo a don't-get-too-optimistic target for my own product, jelytics.
Where do you get the most customers?
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thank you! yes we're actually very grateful for this milestone :D
for snappify most of our customers find us via Twitter and LinkedIn and we also slowly getting more users who are active on Instagram
additionally, we started with paid ads on Google & Facebook
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Congrats on your sales, mate! 🥳
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thank you! :)
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Today is snappify's first Birthday! 🥳
Time flies by so quickly and it feels a bit surreal that we're already working for more than one year on this product.
We learned so much during this time and at the moment we have so much fun working on snappify. We're super grateful and look into an awesome future 🚀
The joyride continues, we're now at about 40 paying customers and reached $250 MRR. More and more people show interest and are willing to pay for our Pro features.
We're now confident that we can achieve our goal of $1000 MRR this year and we're excited to introduce many new features to enhance snappify further.
We launched the first prototype of the snappify API. A simple way to create beautiful images of your code snippets - programmatically.
We started with a simple endpoint that takes some style config + the code and returns an image of the snap - like our users are already used to from our editor.
Some users already told us that they have real use-cases for this and we're excited how the API will open up many new use-cases in the future.
Today we achieved another milestone. 1,000 Users created an account for snappify and started creating beautiful code snippets! 🥳
It's awesome to see that so many people have registered for our product and decided to use it to enhance the images for their code 🙌
February was incredible, such a joyride 🤩
More and more people got aware about snappify, definitely a bunch because of our ProductHunt launch, and as we already had our new Landing Page in place together with some new nice features, our conversion rate buckled up quite a bit. 🔥
I think we're onto something, let's go! 🚀
After a year of working on snappify and pushing it to be a powerful design tool for code snippets, it was finally time to launch it on ProductHunt.
We spent over a week to understand how ProductHunt works and preparing all assets and content needed for the launch. Also we informed the Twitter community about the upcoming launch and shared infos about what we're preparing - launch in public style.
The launch was definitely a success, it was a strong day on ProductHunt and snappify managed to settle on #2 on the end of the day. We also got 4 new paying customers and the traffic has increased since the launch.
Mission accomplished!
One month after introducing recurring payments with Paddle, we reached a first small MRR milestone: $50
We see that our marketing efforts start to pay off and at the moment snappify is growing with 1-2 new paying customers a week.
This gives us a great validation that it will payoff to push the product further. 💪
In 2022 we wanted to push our marketing efforts further and at that point the simple landing page we released initially just wasn't a good fit anymore.
We wanted a new landing page which better described the product behind snappify and show the unique features of our applications to our visitors at the first glance.
On this day we finally launched the new landing page and were read to move forward with our marketing ideas.
4 Comments
Congratulations, Dominik 🥳 $1000 MRR is an amazing milestone.
I'm curious to know how you are finding customers 😄
thank you Amos! we're really grateful to reach that milestone :)
our customers mostly find us via word of mouth on Twitter, LinkedIn and Instagram. We also run some Google Ads + get some organic traffic from Google aswell.
I've personally been finding most of my users on here, building on public on Twitter as well as dogfooding my own tool, but seems like I should add LinkedIn and Instagram to that as well 😄 Also any tips for Google Ads? Never done that before so I'm curious if you think it's worth it?
Congrats Dominik! That's exciting to see growth.
If you ever get to the point where you think you'd benefit by having a partner help you with this, I've recently launched MicroPartners - a platform that helps product creators find and form business partnerships with professionals that have skills contrary to their own - leading to faster growth and increased profits.
The idea is that you can't be a superhero at everything. If you're a developer, maybe consider partnering with a marketer, or a content creator, for example, leveraging their skills to grow your business more quickly and with confidence.
Anyway, good luck at everything either way!