Snoutique
Wear your love. Spoil your pet.
I'm a solo dev who built Snoutique - a made-to-order pet lover store selling hats, mugs, stickers, totes, and canvas prints.
No inventory. No warehouse. No employees.
The stack:
Next.js 16 + TypeScript
Printful for fulfillment (they print, pack, and ship)
PayPal for payments
Vercel for hosting
Total monthly overhead: ~$20
What's working:
Print-on-demand = $0 inventory risk. I only pay when someone buys.
Flat $6.99 shipping, free over $75. Simple beats clever - AOV went up when I stopped doing percentage discounts and just set a clear free-shipping threshold.
Post-purchase upsells. After checkout, I offer a complementary product (bought a hat? here's a matching mug). Each upsell is its own PayPal order - no cart rebuilding, no friction. This alone added ~15-20% to revenue.
SEO + Pinterest. I wrote a script to auto-generate Pinterest product pins from my catalog. Organic traffic is slow but compounds.
What I'd do differently:
Should have launched with 3 products, not 10. Most of my early sales came from 2 SKUs.
Spent too long on the code, not enough on distribution. The product was "ready" weeks before anyone saw it.
Numbers (keeping it real):
Built in 5 days solo
Currently doing $0/mo
Happy to answer any questions about the tech, the fulfillment setup, or the POD model in general.
If you're curious: snoutique.shop
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