Social Sidekick

So I woke up today to a Stripe notification that our very first user has just subscribed. What a great feeling, and the best thing? It was the first person to ever sign in to the app.

So now I can say that at some point in time, Social Sidekick had a 100% conversion rate :D

Now data is obviously limited but I think I've built a fairly good path to lead to subscriptions.

First off there is no upfront mention of payment. Users sign in and start using the app. I've lost count of the number of times I've abandoned a user journey because of upfront credit card payments (I know I'll just forget to cancel).

Second, there is no trial period. How many times have you signed up for an app, not used it, and then come back a couple of weeks later to give it a go, only to find the trial has expired? Not great.

Instead, the app uses a trial usage. Users can interact with the app, generate ideas with AI and schedule content.

These interactions are recorded and only once a certain usage has been hit do we prompt the user to subscribe.

This means there is no time limit for the user to try things out. This is great because it's really easy to spot when a customer has found value in the service.