Soda

Hi indiehackers community.

I'm Lloyd, founder of Soda.

Soda is the knowledge layer that gives commercial teams the context they need to close more deals, retain more customers, and onboard new reps faster. It runs in the background, capturing context across calls and conversations to build living profiles for every customer, prospect, and account. Profiles update as your team works, every detail is traceable to its source, and the whole account team works from one shared picture.

A little background on why we started Soda. We have two core beliefs about how the world works:
1) The best commercial teams (sales, cs, support, etc) have an innate talent to walk into any room and instantly build raport, it doesn't matter if they've not spoken to the person in a month or a quarter. It's the difference between opening a customer call with typical small talk "how's the weather" type stuff (which never stimulated anyone) or being able to make a customer feel heard, valued and appreciate. Which comes from being able to recall things that are personal or important to them.

2) Most of what a company learns, it forgets, and thats a failure of current systems. People are already tool fatigued and simply asking a sales person to 'update the CRM' isn't the solution. As companies start introducing agentic solutions alongside their traditional workforce it'll be critical that there's a shared knowledge layer that captures and retains all important details. And that knowledge layer must be passive, it should be something that happens without the need for intervention, time or effort.

This is why we think its important that Soda sits in the background, it's passive, the user doesn't need to do anything nor even know it's running. Until the moment they need it, at which point it's accessible from anywhere on the desktop.

Would honeslty love any feedback / questions / learnings that you'd be so kind to share from your own experiences that we can be mindful of when building Soda.

Thank you