September 13, 2019

1300 Podcast Downloads

Michaela @Madamdo

The first episode of the Software Engineering Unlocked podcast just passed with 1300 downloads the 1000 downloads mark. It's two weeks since release.

The second episode, that I released two days ago now passed the 500 downloads mark.

Overall, I'm happy with the results.

My main marketing strategy was to use my personal Twitter account to promote the episode.
I also used the the preparation time before the launch, to build up a small mailing list of around 100 people.

Shortly before the launch, I created the podcast's own Twitter handle, which I could grow to 660 followers right now. I do not tweet much there, but all tweets are focused on the podcast.

I used the Headliner App to make small snippets of the podcast that give a sneak peek. After releasing an episode, I share those with the Twitter followers. I really like to make them, and they are well received. Have a look here to get an idea.

In the weeks before the release, I started to build a mailing list, which I could grow to 100 people by now. There was no incentive for people to jump on the mailing list other than being informed when the show is released. I mainly used it as I did not have any other way yet (no Twitter, and no podcast feed) for people to follow. After being on iTunes etc. it did not grow much, but that's mainly because I redirect people now to follow the RSS feed. I plan to experiment with sharing the behind the scenes information on making and growing this podcast with the mailing-list subscribers.
I plan to invest quite some time to grow this list in the future, but for now I focus on getting people to know the podcast.

Yesterday, I started to promote a Facebook page and an Instagram account that I made or converted for the podcast and to reach out to my personal network. I'm not a huge FB or Instagram fan, so this won't be my number one priority. My priority is to focus on Twitter for now.

Finally, I submitted my podcast episode to PodHunt - a new website from a fellow indie hacker.

So, that's what I do so far in terms of promoting and marketing my podcast. I keep you updated on what I learn of what works and what doesn't for promoting this podcast.

If you have ideas how to increase my reach, please let me know!

Loading comments...
Today's Top Milestones
  • Grown 20 contributors strong on GitHub! 🎉
    Excited to announce that Responsively has got more than 20 contributors who have sent(and sending) PRs to make the app better by each day! A few contr
  • Our referral program just went live!
    It's finally live! Anyone can register to our program here: So what to expect? - We will generate a unique
  • Mobile apps are here!
    It took for a few months, but SignalZen finally has mobile apps introduced. Lots of technology-based knowledge gained but most importantly, it will ma
  • First signups for my SaaS partnership platform ✨
    Orbital went live just a few days ago and it's already had over 30 signups to the beta waitlist! Very happy with that. If you
  • 3rd and 4th Volunteer joined in
    Two new volunteers in one day! I'm very happy about this announcement. Juan manuel (juancho) Irigaray
  • Following user feedback Marquee v1.1 hits
    Based on encouraging early user reports we've started burning down a shortlist of features and modifications to MVP's UX. What, in hindsight, could ha
  • 100 subscribers in 25 days
    We launched our [fortnightly newsletter](
  • How has NovaLux been doing since last month?
    This past month we've had a few curious individuals sign up and test our website. Had one unknown individual translate the demo book I wrote in hindi!
  • Exercise tracking and automatic flight logging
    Today Skyhop has received a major update which includes improvements to existing features, and an important new feature which will open the way for fu
  • Started from the bottom
    I made a post on IH asking for SAAS idea inspiration. I received a couple of emails with ideas, but the one that stood out to me was an email marketin