Product Hunt post-mortem: 330 uniques, 15 signups!
by Jake LazaroffYesterday SongRender launched on Product Hunt! It ended up hanging out just below the front page, with 74 upvotes. Despite that, it got 330 unique pageviews, 111 people tried it out, 15 signed up and one person bought a video.
In retrospect, one thing I wouldn’t have skimped on is an animated thumbnail. I posted SongRender immediately after returning from a weekend tour with my band, so I was in a time crunch beforehand and I spent most of my free time working on the marketing site. But looking at the other products that day, almost all the top ones had animated thumbnails whereas mine was just the SongRender logo.
There’s also opportunity to evaluate the product journey. SongRender lets you try out the full-featured editor anonymously, and only makes you sign in when you want to render your video. 15 accounts out of 111 trials is actually pretty decent — just under 15%.
I also suspect the audience for Product Hunt is not quite right for SongRender, because they’re very maker- and startup-focused while SongRender is specifically for musicians. Even so, it pushed me to really critically analyze my marketing site and do a bunch of product polish. And making $10 isn’t bad either!
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Have you tried youtube ads on songs that have animated equilizer tracks ?
Like "Want equalizer visualizations for your own videos? try Songrender.com"
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I haven't done any paid marketing yet, but that's a great idea!
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