Sonnical Work Planner

Complete AI-powered shift and employee management

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November 6, 2025 How a chaotic hospital schedule pushed me to build Sonnical — an AI-powered work planner

I’m a medical doctor and indie developer. I’ve always loved technology, and between long shifts and emergencies, coding became my way to disconnect — or maybe to stay sane.

What started as a tool to organize chaotic medical shifts has evolved into a fully customizable platform that any team — in any industry — can use. From restaurants to agencies, from hospitals to construction sites, the same scheduling chaos exists everywhere.

As an anesthesiologist, my schedule used to be chaos: 24-hour shifts, constant changes, freelancers coming and going, no way to know who was working where. I built Sonnical to fix that chaos — first for myself, then for others.


The pain

Hospitals (and many other industries) deal with impossible scheduling: rotating teams, last-minute replacements, part-time and freelance workers, and different rules for each contract.

No spreadsheet or shared calendar could handle it. I kept thinking — there must be a smarter way to organize people’s time.


The spark

I started building a small app just for myself — no AI, no fancy features, just order.

A few buttons to assign shifts more clearly. It worked, and suddenly colleagues wanted to use it too.


The evolution

What began as a weekend project turned into something much bigger.

Now Sonnical includes AI-assisted scheduling, clock-in/out, vacation requests, managing different positions, and even internal shift exchange between colleagues, etc etc etc…

But it wasn’t a straight path. I paused the project several times — it simply became too big for a single person.

During that time, I also became a father, and there were months when coding after midnight felt impossible.

Initially, Sonnical was only for iOS, but I quickly realized that made no sense: in any company, teams use iOS, Android, and web together.

It was the same with the industry focus — at first, I thought it would be just for medical teams, but I learned that the same chaos exists everywhere: restaurants, construction, retail, agencies.

So I rebuilt it from the ground up with complete customization, so any team, in any industry, could use it.

A few months ago, I decided to pick it up again — carefully, patiently, and with more experience.

After countless nights and weekends, I finally finished it and ported everything to web and Android.


Lessons learned

Technical: I learned React Native, Swift, and backend architecture on my own. Each step felt like a mini degree.

User behavior: Doctors aren’t early adopters, and freelancers manage availability very differently.

Personal: Building a startup solo is like doing another medical residency — except this time, you’re both the doctor and the patient.

I’ve built smaller apps before, but Sonnical is by far my biggest project — one I never imagined I could finish.


What’s next

I’m now opening private beta testing.

If you manage shifts, teams, mixed schedules, or freelance staff — in any industry — I’d love your feedback and perspective.

📩 You can request an invitation code at logiclinelabs@gmail.com.

1 Comment

  1. 1

    This is truly inspiring, Rob. Turning a real-world pain point into a full product that solves chaos across multiple industries takes both resilience and insight.

    Your journey perfectly shows how solving your own problem often leads to the best scalable ideas. The AI-assisted scheduling and cross-platform rebuild sound impressive , especially the adaptability for different industries.

    If you plan to share Sonnical’s launch story or early traction updates on Reddit or community platforms, that could be a great visibility move ,professionals in healthcare, SaaS, and operations management would really connect with this.

    Wishing you big success with the beta phase

About

Sonnical was born from my own need to organize chaotic medical shift schedules: impossible hours, constant changes, and the mix of contracted staff and freelancers with different availabilities. Simple first, now complex