Sparkling Fill

Sparkling Fill now has 150 registered users. Most of the customer traffic has been driven from reaching out to user groups of crossword constructors. There has been a ton of great feedback coming from early users, and I have been leveraging that to evolve the product. While I have a ton of ideas for evolving the product, I have to keep my software developer side in check and start focusing on some marketing/business items.

Next steps:

1. It's (past) time to build a quality landing/registration page. I'm going to create a new page with more product info, social proof in the form of complimentary quotes from early users, and screenshots.

2. Create a blog post that details how to use the application to create a crossword puzzle. This will serve the purpose of driving a little traffic and also providing some helpful instructions for users.

3. Integrate payments and create a distinction between free and "pro" versions of the site.

There's a ton of work to do and only limited time seeing this is just a side project for me, but excited to watch the site evolve over the remainder of the year.

It has been a slow climb, but my website crossed 100 registered users. To build my initial customer base, I reached out to a mailing list, and a Facebook group for crossword creators (cruciverbalists if you will). The 100 users is great, but the feedback I have received from these early adopters has been incredible. The coming month(s) will involve reaching out directly to bunch more creators, and incorporating a lot of the feedback I've received thus far. Hopefully I find the next 100 even more quickly!