The Product Onboarders

From the initial feedback and testimonials, we knew that customers were finding the reviews very valuable.

One customer increased their activation rate by 30% and they had 1000's of free trials per week.

That's a huge ROI for $49, so we increased the price to $99.

We still feel that this is very cheap, but we want people to continue self-serving and sign up on the page, without having to speak to us.

For the majority of September, we connected with SaaS founders on LinkedIn and Facebook and started to subtly promote The Product Onboarders.

We shared value in a few groups and then dropped the link to the website in the comments.

Was great to see conversions coming through the site (and the Stripe notifications.

We reached out to previous customers, prospects, and friends who we knew had B2B SaaS companies with a free trial and offered them a free video review.

This was pretty easy for us to achieve and within 2 weeks we had over 10 requests for onboarding reviews.

Feedback was overwhelmingly positive and we decided to offer the reviews for $49 (per review).

We decided to throw up a basic landing page and offer free product onboarding reviews for the first 10 sign-ups via the website TheProductOnboarders.com.

The Service is simply a recorded video of us going through:

• Website copy
• Sign-up process
• First run experience
• Onboarding emails

We would then send the recording (via Loom) to the customer.

My co-founder and I have worked in B2B SaaS for several years, typically focussed on copywriting and sales. We noticed that most companies focus on new customer acquisition and often neglect onboarding and activation.

We thought it might be a good idea to offer our advice to B2B SaaS companies to help them increase visitors to free trial sign-ups and convert more of these free trials to paying customers by helping them improve their product's onboarding.