November 14, 2019

Product Hunt launch + 1st team subscription sold

Anatoli Makarevich @makaroni4


Today I launched SQL Habit – announced it on Facebook and ProductHunt:

I was 100% sure that I'll become #1 product of the day or at least TOP-5. The point of doing this – being featured on the homepage and get a lot of visibility, allowing people to discover SQL Habit and purchase the course.

In the first couple of hours I got 50+ upvotes from friends & family, colleagues but SQL Habit didn't appear on homepage. After talking to ProductHunt support (btw they respond within 15 min, that's a A++ class support) I figured out that SQL Habit is classified as a "course" and couldn't be featured:

That is sad, very sad. But it's not the end of the world, just unmet expectation. Why I had this expectation anyways? 🤔

Let's make it clear – ProductHunt is amazing way to get initial users for free but it's just a one time thing. I need a way to market SQL Habit to reach thousands people on a monthly or even daily basis.


I sold my first team subscription. Marketing and engineering teams of one medium sized company will learn analytics and SQL with SQL Habit 🙀📈🍾Oh. My. God.

Some details: it was a cold sale. A friend of a friend reached out to me and asked for a consultation about how to run marketing with data (basically moving to the next level from Spreadsheets).

After 30 minutes I was standing next to a whiteboard ready to dance, because SQL Habit was a PERFECT match for this company: how to track things, how to organize data warehouse and how to employ SQL to measure marketing efficiency. I was blown away and now I'm so excited now! 💥


I've built a blog and will soon write about data and SQL – what SQL clients to use, more high level thoughts about data in marketing and product etc.

❓👉 Is there any data/SQL related topic you would like me to write about?

See you at the next milestone 👋❤️

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