Tevya was featured on the "Press This: WordPress Community Podcast" talking all about getting the most from your online reviews.
I shared a post on a Facebook group about how much WP Rocket helped speed up our site. A member of that group saw it, then shared it on a lifetime tech deals group. We sold nearly 40 licenses the next few days as the lifetime deal came to a close.
Our minimal efforts to get the word out about our Black Friday / Launch lifetime deal resulted in our first customer on Thanksgiving Day (our time). Another 4 customers purchased on Black Friday.
We launched the website with version 1.1 of the plugin for sale.
Online reviews are huge right now. Companies charge $300+/month for "reputation management." Using LEAN Startup method, we built a WordPress plugin that any marketer or business owner can use for a fraction of the price.