Starfish Reviews

WP plugin for encouraging 5-star reviews

Under 10 Employees
Founders Don't Code
Solo Founder
Analytics
B2C
Email Marketing
Open Source
Social Media

Online reviews are huge right now. Companies charge $300+/month for "reputation management." Using LEAN Startup method, we built a WordPress plugin that any marketer or business owner can use for a fraction of the price.

Lifetime Deal Takes Off!

I shared a post on a Facebook group about how much WP Rocket helped speed up our site. A member of that group saw it, then shared it on a lifetime tech deals group. We sold nearly 40 licenses the next few days as the lifetime deal came to a close.

First Paying Customer!

Our minimal efforts to get the word out about our Black Friday / Launch lifetime deal resulted in our first customer on Thanksgiving Day (our time). Another 4 customers purchased on Black Friday.

Launched Starfish Reviews

We launched the website with version 1.1 of the plugin for sale.

Began Discussing Project with Anas

Anas and I have worked together for many years. So he was my obvious choice to partner with, for turning my prototype into a plugin.

Launched Prototype

I launched the prototype (built on Gravity Forms) on a client's site. It didn't take very long before he started seeing great results, proving the concept.

Online reviews are huge right now. Companies charge $300+/month for "reputation management." Using LEAN Startup method, we built a WordPress plugin that any marketer or business owner can use for a fraction of the price.