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Pricing tests

Startup Buffer only had had one plan that provides fast review, homepage listing, and social media shoutouts. So, I added another plan for those who want to get published faster.

Having only one plan was a bad idea because it was not giving any choice for people. One plan or nothing. Right now, however, they have a choice and more cheaper plan to go.

Even though it was just less than a week to implement the new pricing, I have already seen the gains. For instance, one startup who purchased the Publish plan (cheaper plan) bought the Power plan (the plan that offers everything we can offer). I also noticed a few more additional Publish plan purchases.

The details of the pricing is on here: https://startupbuffer.com/site/promote

Would love to see your experience with pricing models and any recommendations for Startup Buffer.

, Founder of Icon for Startup Buffer
Startup Buffer
on August 3, 2019