32 episodes and 3,000 downloads
by Rick LindquistThe last time we shared an update on our podcast analytics we had 19 episodes and 1,000 downloads.
That was in November 2019, just over 3 months ago.
Since then, we've recorded 13 more episodes and added 2,000 downloads.
Perhaps more importantly, we've reduced the time we invest in the podcast each week by 90%. @tilikang and I are spending less than a few hours combined per episode. As long as we both continue to get value out of talking with each other, this time investment should be sustainable for the long term.
And even more importantly, we've added structure and meaning to our podcast name, "Startup to Last". We now find ourselves talking in the context of a "Startup to Last company". This has led to more focused topics and a unifying theme across episodes.
I continue to meet local (Utah) founders struggling with the decision to raise venture capital for the first time. After I explain the Startup to Last concept to them, it's like they find inner peace and the motivation to push forward without it.
If you're interested in learning more about a "Startup to Last" company, check out this episode about "what it means to startup to last".
And to those of you who have listened in, thank you for your support.
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1
Congrats on the steady progresss.
How did you manage to reduce the time you spend on the podcast?
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2
Thanks! We mostly reduced time by deciding not to work on low-impact work.
Originally we were paying to have every episode transcribed and Rick would then do a write-up based on the transcription (so we basically ended up with a blog post). This was very time-consuming and expensive, and traffic to those pages was very low, so we decided it wasn't worth it. Now we just write some brief show notes which takes almost no time.
Additionally, we were hosting our site on Squarespace to give us more control over the design and structure. When we decided to pull back on the write-ups, we also started using the built-in transistor.fm website which saved time since it makes a page for each episode automatically.
Finally, I'm the one who does the production of each episode, and I streamlined that process a bit by making the intro more uniform. We used to record the intro each time and then I had to put background music over it, fade it out at the right time, etc. Now we have a pre-recorded intro with background music, so we can just insert that right before the recording for each episode.
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