StartupLadder

Opened Mailchimp this morning and saw that StartupLadder has 104 email subscribers for the weekly email newsletter I send out every Thursday!

The majority of subscribers have been acquired through Linkedin (connecting with college seniors and recent grads and messaging them about StartupLadder). I've also shared StartupLadder in a few Slack channels for startup communities as well as various "Class of 2020" Facebook groups.

I know that manually reaching out to individuals isn't a sustainable way to grow a subscriber base, so have been brainstorming other ways I could potentially scale. Do you guys have any suggestions/ideas?

https://images2.imgbox.com/4e/9d/gphpOVMA_o.png

After sharing StartupLadder on a Product Hunt thread, I received feedback from multiple people saying that the blank white space to the right of the writing on StartupLadder's homepage was a commodity that I should be making use of. They suggested I add isometric images or photos of StartupLadder being used on a phone - anything that would help encourage website visitors to use the product.

Therefore, I decided to create an image on Canva with a graphic and text bubble. It's not amazing but I'm also not a designer 😅

Let me know what you guys think!

I managed to acquire StartupLadder's first 10 subscribers from reaching out to college seniors and recent graduates on Linkedin! Overall feedback has been pretty positive as they seemed excited and grateful to have someone reach out to them to help with finding a job. I came across an article that explains how to search and filter through people by graduation dates on Linkedin, so am going to try this out to see whether I can make this process more efficient (since you got to do things that won't scale 😬).

I also sent out StartupLadder's first email newsletter last Thursday! Included newly added jobs and some spooky Halloween content 🧟

StartupLadder's website is finally up and running! Feel free to check it out at thestartupladder.com.

Next steps are:

• Integrate Mailchimp to subscriber list so that I can start collecting email sign ups for newsletter
• Start visiting local universities and emailing college entrepreneurship/business clubs to spread the word about StartupLadder and get sign ups.

I built StartupLadder's MVP using Sheet2Site which was created by another fellow Indie Hacker @AndreyAzimov !!

After making the decision to leave my corporate sales job and go back to working in startups, I came to realize during my job search just how rare entry-level marketing and product roles at startups and tech companies were to come by. Most startups posting on LinkedIn and other common job sites were hiring for more senior positions, while open roles on the careers pages of Google, Amazon, and other tech giants were mostly for software developers.

As a recent college grad who was interested in the business side of tech and startups, I felt lost.

That’s when I decided to build a one-stop shop platform where others out there like me could go to find entry-level non-technical roles.