First, second, wait—third customer 🥳

I can't tell you how good this feels—what a weekend.

Here is what happened 👇

It has been more than a month since I soft-launched StorePreviewer 2.0 and nobody seemed to be interested at first. I reached out to about 80 emails I received through the first Product Hunt launch last February. Nobody responded.

I started with a three-tier pricing plan (Monthly + Annual), segmenting users based on the value metric of having an X amount of projects.

After two weeks or so, I realized that the pricing should be more straightforward initially, so I stripped away the three tiers. I ended up with just one monthly/annual subscription.

Besides the emails, I didn't have the time to start marketing it (I am pursuing a full-time master's). Nevertheless, two weeks passed and I was upset that none of the 80 people neither responded nor subscribed.

Then this weekend happened. On Friday, StorePreviewer got its first customer 🎊. It was one of the 80 companies that I have reached out to. They even signed up for the annual plan, which is an indicator of trust and confidence. Then I go to bed, wake up the next day and voilà the second customer signed up for a monthly plan. I was so excited because:

a) this customer wasn't part of the list and
b) both of my billing integrations actually work 🤑.

Then, I go to bed, wake up the next day and... it's Groundhog Day. Another new customer 🤯.

StorePreviewer is my first full-fledged SaaS, and seeing people valuing it makes me happy. Perseverance is key. I have worked on this project for three months and waited for more than one to get my first customer. I believed the day would come, but I couldn't tell you when.

I am excited for the future and curious to see how starting the marketing engine will help StorePreviewer grow 💪.

Thank you for reading! If you are curious follow me on twitter, where I tweet about my journey designing and building StorePreviewer as well as my other projects.

  1. 2

    Way to go Dominik! Usually gathering early signups is more of a validation tool rather than a way to get actual customers so 3 is a great number. A number you can grow with.

    Remember that 3your efforts is actual revenue, unlike 0your efforts

    Keep us updated

    1. 1

      Interesting way of thinking about early signups! Good point, thank you!

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