I am working on a new image enhancement tool call StunningPixels(https://stunningpixels.com) and I just created the landing page for it. Please check it out and let me know if you have any feedback.
For my previous attempts at creating a product, I created the MVP first and then tried to market it. It turned out that I did not get any (or many) users. I realize that the riskier part of building a product is actually getting the customers not building the product.
So this time around, I want to be more lean and get some mailing list signups before I start creating the product itself and learn from people who sign up what their problems are and if my solution will help them enough for them to pay me.
Some mechanics of building the page: I used Hugo static site generator and hosted the site on Netlify. I am tracking traffic using Google Analytics and have a signup form that subscribes the user to my MailChimp list. I also want to track user behaviour using a mouse heatmap, let me know if you know any services that are good for that.
I struggled a little with writing the content/sales copy, I read a few blog posts saying that I should focus on benefits instead of features, which is what I tried to do.
Lets see how it goes, wish me luck!