Subtrax

See every subscription and AI cost your company is bleeding

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July 15, 2026 I built the SMB spend tool that Torii and friends ignoredI built the SMB spend tool that Torii and friends ignored

Every company I've looked at bleeds money the same way: subscriptions nobody remembers signing up for, tools three teams are all paying for separately, and now the AI version of the same problem: one shared API key, and nobody knows which team is burning the budget until the bill triples.

Competitors like Torii, Zylo, and others already solve this well... for big enterprises. SMBs and mid-market companies get ignored completely.

So I built Subtrax: one place to see every SaaS + AI subscription, route new purchases through a real approval flow before money leaves, and set budgets that actually alert you before you overshoot.

Where I'm at: live product, zero paying customers, pre-revenue. Posting this mostly to hold myself accountable and start actually talking to potential users instead of just building.

If you've dealt with subscription sprawl or untracked AI spend at your company, I'd genuinely love to hear how you're handling it right now

2 Comments

  1. 1

    The interesting decision isn't serving SMBs instead of enterprises—it's choosing to solve spend before it becomes a finance problem. I'd keep validating whether customers are buying subscription visibility or confidence that new SaaS and AI purchases won't quietly compound into a budget surprise. That's a stronger narrative than expense tracking alone.

    1. 1

      THANK YOU, ARYAN, FOR YOUR INSIGHT. APPRECIATE IT .

About

I kept losing track of my own subscriptions. Companies face that times a hundred, plus AI costs, and existing tools ignore SMBs. That's why I built Subtrax