This wasn't the first time I published on Product Hunt and I always feel like you really need both a catchy name and a great icon to get people's attention.
I really played with this — you can check the icon on the project page — with yet a quite simple productivity app.
I had regrets for not publishing it earlier during the day which I believe got me a few ranks below where it could have been, but that's alright.
This launch got me +500 users in 48 hours which turned out to be more than what I expected!