You DON’T need a million $ problem to build something

You don't need to start out with a million dollar problem to build something.

You don't even need a ton of money to get started.

However, you do need a hypothesis.

Over the weekend, I and 2 friends built Sup. The hypothesis was simple:

“Users would switch to a better link in bio option because the product looked better”

So what?

Firstly, majority of users are on a free plan — our assumption is people do not have loyalty for these link in bio products (unless they’re paying customers). Meaning they’ll switch if its easy.

Secondly, we’ve seen new products that align with our hypothesis with added features like commerce and analytics.

Thirdly, we wanted to build something, fast!

So what happened?

Here are the steps:

• Block out 1 full day for our hackathon
• Spend 2-3 hours speaking about 50+ product ideas we had
• Refine to top 3 ideas, we ended with link in bio alternative (time to market being the most important for us)
• 2 hours to setup infrastructure, competitor analysis, designing wireframes
• Spent 1 hour reviewing our work and coming up with the name “Sup”
• Refine the design, built a prototype, and had dinner
• End of the day we walked away making significant progress
• Next day we worked remotely and built the first working version
• We explored and iterated our brand, this will be our key differentiator
• Then launched our website and the app to production
• Finally we made a post on Twitter, LinkedIn, and a Slack community

Out less than a week we have 50+ users — and a looming server bill unless we migrate to a more efficient infrastructure.

We have no idea where this is going to go… I guess now we try to acquire some users.

Don’t wait for that life changing idea.
Don’t overthink the steps.

Just start.

Friends don’t let friends have ugly links — try https://sup.bio/