Supastack

I set up the pre order page the same day I launched the site so any customers that like what they seen on the landing page and signed up would be immediately be redirected to the pre order page where I'd capture more information about them. Creating a funnel like this really allowed me to run specific campaigns targeting those parents I knew weren't just browsing my landing page. I was shocked at how many parents were truly interested in doing this. At the time Walmart had just released news they were adopting a similar functionality to their website but I wasn't concerned because my price point was the lowest on the market. Parents continued pre ordering and before I knew it I had over 80 pre orders in less than a month! I was completely blown a way because I only stood up this product to test a theory.

I finished standing up the landing page. I finished it a lot faster than i thought i could. I began advertising to parents in a 50 mile radius. I would break my advertisements down by city because the cities were pretty close together. Advertising this way worked pretty well, parents didn't feel like I was some large company just casting a net. The price point also drew in a lot of traffic. Within a week I already had 20 signups.

For the first time as an adult I was back to school shopping. I never realized how tiring this process was. I went to 4 different stores and this entire process was the span of a whole 2 days in total to find everything. From finding the exact product, to finding the store that wasn't out of stock. After being mentally defeated I thought why can't this be done online. So I came with the idea, I said I'm going to stand up a landing page and advertise to parents in a 50 mile radius to see who feels the same way. On the page I'd just list the cause, which was to save parents time but I was also offering this product for under $80. I will order the supplies in bulk and order some boxes that I will brand as well to keep the cost low.