Came up with the idea

Or actually I did not ..! I was used to use go/links at LinkedIn, and missed them so much.

When I left LinkedIn to start working on a start-up project, I went with a company providing go/links as a service because I missed them so much. This company is now a competitor!

I then started a new job, and I was about to get an account with the company when I suddenly felt like I could build this for myself – which would be way cooler.