Swapstack
A marketplace for newsletters to connect with advertisers
Today we've launched our Plug & Play feature to our global network of 700+ publishers. Previously U.S. only during our beta phase, we found the feature to be lucrative for our creators, amassing over $22,000 in cumulative earnings, so we made the feature accessible to all of our writers, with the help of our development team: Jake & Kelly (go team!!).
Plug & Play is Swapstack's pre-approved affiliate program that ensures all newsletter creators have access to high quality sponsors, whenever they need them. You can run sponsorships anytime, anywhere and as often as you'd like and be paid out for every conversion you drive.
Working with brands and filling your inventory can be a long process. As writers, we wanted access to a product that allows you to monetize immediately, anytime. Plug & Play gives you access to pre-approved affiliate deals, so you can run an ad whenever you want without having to engage with the brand. Pre-supplied with approved creatives, you can create a placement in under 5 minutes and publish every newsletter with a sponsorship.
Learn more here and support the launch!
https://www.producthunt.com/posts/plug-play-by-swapstack-3
We're very excited to have surpassed our yearly goal of driving $500k in revenue earned by #newsletter creators (with 15 days to go!) on Swapstack.
It was roughly 10 months ago that we launched the ability for a creator to send an invoice via "Swapstack" (in quotes, because at that time we were neither a company, a platform, or much more than an Airtable & a couple Zapier integrations).
After building that invoice tool, Jake Singer had set up an email alert to let us know when our first invoice was paid (see attached). Since then, it's been off to the races.
Swapstack, #creators, #web3, and the rise of new-age monetization is changing the landscape of entrepreneurship and we're extremely excited to be a small part of it.
124 Swapstack writers reach over 1M eyeballs collectively as of mid-late January, 2021. This is just a really cool number, that helps us pitch the service to advertisers in a compelling way.
We're approaching the point where any niche audience that an advertiser wants to reach, can be found via Swapstack.
Made our first revenue ($4.08) on a platform fee commission charged through an invoice from one of our writers to one of our advertisers!
Super excited as it felt like validation that we're on the right track.
This came on the same day as when we launched our 'invoices' tool that allowed users to cut invoices.
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