Starting on a casual game!

Hello all, I am Emre Ünal. For those who don't know who I am. I have been working as an indie game developer for five years. In 2013 I have started to get interested in game development. Gathered together with some friends, started working on a game project and it changed everything. Then I focused on game development and finally, I established my own game studio in 2020. It has been a lot of fun and consisted of a lot of learning through the way. We have more than 30 games on the ios and google play store.

In 2018, there was a new type of game trend in the market and people called it hyper-casual games. It took a really small amount of time to finish a hyper-casual game and If you can make a one-hit game it will lead to great success for you and your team. ( If we describe success as lots of money of course ). But the handicap is; in the end, you will have many prototypes like games in your hands and it will be a lot harder if you want to continue on the development of that particular game. If I need to describe what hyper-casual game is I would call them (snackable, easy to understand, %100 focused on analytics instead of what you really want to make) these kinds of games.
But why there are so many hyper-casual games in the market right now?
Because like I said earlier, it is easier to make one and you get the chance to share a small slice of a pie from the publisher you worked with (a small slice is actually a lot of money for a studio).

I have tried working with publishers, learned a lot, shared a lot of experience, and increased my knowledge of games. This is time to learn more about casual games and learn the market for a niche audience. Casual players tend to expect different things in a game. Hyper-casual players do not have many needs they just play the game because they wanted to spend time while they are riding a bus or waiting for the elevator waiting for something or even while watching a boring TV series.

I have been reading a lot about mid-core, casual games, different kinds of game genres. It is making me excited. Today I am starting our casual game. (I can not share it yet but I will be sharing a lot through the development). I will be explaining the differences and how to monetize your casual game in the process. Hopefully, by the end of this month, I am going to upload the game on the IOS store. For now, you can take a look at our previous games. Here is the link for the website: https://zoomzo.games Also you can follow me on Instagram: https://www.instagram.com/emre.unal_gamedev/ for the update on the casual game and It will encourage me to make more posts like this too. :D Cheers.