Switchly

I've spent the last 8 months building Switchly, and I think I finally figured out what the product should actually be about.

When I started, I thought I was building another link shortener with analytics, QR codes, custom domains, and all the usual features.

But the more I worked on it, the more obvious a different problem became:

What happens when you've already printed a QR code and the destination changes?

A restaurant prints thousands of menus.
An event prints posters and signage.
A business puts a QR code on packaging.
Someone prints a business card.

The URL changes, but the physical QR code can't.

That's the problem Switchly is built around.

You create a dynamic QR code once, print it, and can change the destination whenever you want without reprinting anything.

I've also built analytics, QR scan tracking, UTM tracking, routing, A/B testing, custom domains, API/webhooks, etc.

The free plan currently gives you 100 links, 5,000 tracked clicks/month, unlimited QR codes, and unlimited destination changes.

Now I'm at the stage where I'm questioning the positioning rather than the product itself.

Should I go all-in on:

"Editable links + dynamic QR codes for the physical world"

or keep it broader as a general-purpose link management platform?

If you've gone through this stage with your own SaaS, I'd love to hear how you decided when to niche down and how you knew the niche was worth pursuing.

Switchly: https://switchlyapp.com