Taggernauta

Managed to complete all the basic features that I decided to include in the first iteration of Taggernauta, namely automated audits, scheduled audits and bespoke recommendations. I managed to be accepted by the startup incubator at Nexus, University of Leeds and set up a LTD company!

When working with Google Tag Manager in a large Web Analytics team and with huge containers to manage, auditing becomes often a priority to make sure you are collecting the most accurate data. However, it can often be a long and not exiting chore, to say the least. This is why I started creating a script using Python to automate the auditing process of tags, triggers and variables in GTM and I found out that this could be something more if developed a bit further.