Tap Recruit
Tap. Connect. Hired. The ultimate recruitment experience.
Our traffic is becoming a bit stagnant and not getting many sign ups, so we decided to integrate a blog to the landing page to help drive traffic and increase the sign ups. We are now in the process of creating blogs which will give tips and advise to our target audience. Now we are just hoping that a lot of them read the blogs and decide to sign up/join our waiting list. 🤞
It's been a long slog to get here, but Tap Recruit just passed 20 signups! This has been the result of several efforts, including blogging, social media marketing, press, and podcast appearances.
We were stuck around 1-2 signups for a long time, but what really turned the tide for us was press. We worked on creating a content plan and utilised it on our social media platforms.
It took a long time to find a developer who was experienced enough with new coding practises and understood the vision Tap was trying to achieve.
We have finally developed the job seeker platform. Testing was a crucial part of this development phase and there was the introduction of a QA team.
In hindsight, there were a few features we discussed about but given the time frames were unable to be part of the MVP.
We are excited to start talking to customers and see what they think about the product so far!
As the product is not ready yet, we had to try and create a buzz around our brand so our consumers know what to expect.
In order to give information about the service we are offering, we created a landing page and established our social pages on Twitter, Instagram, Facebook & Linkedin.
We focused the content around our unique selling points and what issues we are planning to solve.
As they say you should solve your own problem. Sitting down with a few friends one evening, we were all talking about the challenges we face when looking for a job. We listed all our frustrations and brainstormed ways in which the experience could be improved.
It turned out that we all was facing the same problem and it needed solving, and the most interesting one led us to idea for Tap Recruit!
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